Last summer, we kicked off the Radeon Rebellion leading into the launch of the newly re-branded, “Polaris”-based RX Series of Radeon graphics cards.
The overall marketing and public relations campaign, including the new look and feel for Radeon, the launch of the RX 400 Series of graphics, the social media activation of the Radeon Rebellion, and the record-breaking 6-hour Reddit AMA featuring Raja Koduri, were few of many elements that worked together to bring a successful campaign to life that told the story of how Radeon was bringing premium PC gaming to the masses. This campaign helped make that tale a reality, with many PC gamers around the world equipping their rigs with the Radeon RX 400 Series graphics cards to experience premium PC gaming and VR at an affordable price.
Radeon Technologies Group received acclaim from the Association of Marketing and Communications Professionals, with a Platinum Award for Best Marketing Video and a Gold Award for Best Product Launch for the Hermes Creative Awards and a Platinum Award for Marketing Product and a Gold Award for Branding Refresh at the 2016 MarCom Awards, recognizing outstanding achievement by marketing and communications professionals.
On the communications front, Radeon Technologies Group was awarded with an Award of Merit for our Social Media Program for the #BetterRed activations and an Award of Excellence for our Marketing, Advertising and Brand Communication for the re-branding of Radeon by the Gold Quill Awards, granted by the International Association of Business Communicators (IABC).
The Radeon Rebellion also picked up a 2017 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising, as the Best Computer Hardware Integrated Ad Campaign.
I’m immensely proud of the creativity, passion and persistence of AMD’s marketing and PR teams for these achievements and alongside Brand & Deliver, Radeon Technologies Group’s creative marketing agency, we look forward to bringing more creative ideas to life to engage PC gamers all over the globe.
We have our fingers crossed that we’ll be up for more honors as the award season progresses and we want to take this time to thank YOU – the Radeon community – for continuing to share your passion of our products with the world. We want to share these accolades with all of you, as none of this would be possible without you as our inspiration and reason to do what we do every day.
Chris Hook is Senior Global Marketing Director for the Radeon Technologies Group at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies, or opinions. Links to third party sites and references to third party trademarks are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.