The World Rallies Around the Radeon™ RX 480 Graphics Card

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The entire PC ecosystem is singing the praises of the new Radeon™ RX 480 graphics card today.

Gaming Partners

Creative Assembly

“AMD has worked tirelessly with game developers to help them make the best use of today’s graphics hardware, such as support for Asynchronous Compute in DirectX 12 for the best frame rates and image quality in Total War: Warhammer. Today, with the launch of the Radeon™ RX 480 graphics card, AMD is doing the same for the gaming community, bringing astounding performance and features once reserved for enthusiast-class hardware and making it accessible at mainstream prices. We congratulate AMD on today’s launch,” said Tim Heaton, Studio Director at Creative Assembly.

EA DICE

“Like DICE, AMD has a long tradition of innovating in gaming to push the boundaries of what’s possible and deliver stunning new experiences. Today, with the Radeon™ RX 480 graphics card, AMD is putting flagship technology and premium performance into the hands of mainstream gamers everywhere, helping us bring Battlefield 1’s all-out-war gameplay to more people than ever. The game’s intuitive destruction and dynamic weather looks more natural than ever before with DirectX® 12 and the Radeon™ RX 480, helping us deliver our vision of creative gameplay where no battle is ever the same,” said Per-Olof Romell, Studio Director of Technology at DICE.

id Software

“Like id, AMD believes in delivering the best possible experience to gamers, squeezing every last drop of performance possible out of today’s graphics hardware. The Radeon™ RX 480, optimized for low-level APIs like Vulkan, is set to push games like DOOM even further, bringing stunning performance and image quality to gamers at mainstream prices and demonstrating that you don’t need enthusiast-class hardware to have enthusiast-class experiences,” said Robert Duffy, CTO, id Software.

Rebellion

“VR is set to be one of the defining technologies of the decade and AMD continues to be a leader, helping to push the industry forward. The Radeon™ RX 480 graphics card marks the most affordable solution for premium VR experiences on the PC, making VR accessible to everyone who wants by reducing the barrier to entry. Now, more consumers than ever will be able to enjoy great gaming experiences like Battlezone in VR, and we’re absolutely thrilled,” Chris Kingsley Co-Founder and Chief Technology Officer – Rebellion.

Stardock / Oxide Games

“Stardock / Oxide Games has worked to optimize Ashes of the Singularity for DirectX 12 to best leverage graphics hardware, reducing the barriers between good performance and great performance. With today’s launch of the Radeon™ RX 480 graphics card, we’re seeing AMD do the same thing for gamers, bringing incredible enthusiast-level graphics performance to mainstream gamers everywhere. High resolutions, high frame rates, and stunning image quality is accessible to everyone now, and as a developer we couldn’t be more excited,” said Chris Kowal, VP Stardock.

Ubisoft

“We are only at the beginning stages of VR as an industry and today marks a big step for us all as the Radeon™ RX 480 launches, representing a new cost-effective solution for premium VR experiences,” said Chris Early, VP of Digital Publishing Ubisoft. “With AMD’s help, more people than ever before will have affordable access to VR technology, and the ability to enjoy some of the stunning VR games coming to market, like Eagle Flight™ and Star Trek™: Bridge Crew which were recently shown at E3. We commend AMD for helping to promote and expand VR.”

 

VR Partners

HTC

“We are excited about the launch of the Radeon™ RX 480 with its powerful graphics capabilities, which will enable many more people around the world to bring truly immersive Vive experiences into their lives,” said Raymond Pao, VR Technology VP at HTC.

Oculus

“AMD’s Radeon™ RX 480 is further evidence that with every new generation of graphics card, VR is becoming more accessible to more people,” said Nate Mitchell, VP of Product, Oculus.

 

Industry Analysts

Enderle Group

“As with any market there are pricing break points with graphics cards where the total available market goes up dramatically. Typically advanced cards come out as halo products but because of their high prices comparatively few are sold. AMD with the Radeon RX 480 is flipping this model. By hitting a very aggressive sub $200 price point they go to where the vast majority of buyers are and as a result these cards should sell at record levels worldwide. This will be particularly critical for VR which is held back significantly because of typically high entry prices.  The Radeon RX 480 provides an incredible, and unusual, value,” said Rob Enderle, president and principal analyst, Enderle Group.

Moor Insights & Strategy

“With the launch of the Radeon™ RX 480 AMD delivers on their claim of delivering VR graphics performance at $199, one of the largest segments of the market. If AMD has done nothing else, they have helped democratize high quality PC VR for the masses,” said Patrick Moorhead, Founder, President & Principal Analyst, Moor Insights & Strategy.

“AMD’s Radeon™ RX 480, in my testing, was able to deliver smooth and realistic VR experiences without me ever realizing that there was a $199 GPU inside my system. It played a broad array of VR games extremely well and did so from the first boot with AMD’s latest Crimson drivers. AMD has helped bring us into a new age of PC gaming with their support of VR and I expect that to continue with cards like the new Radeon™ RX 480,” said Anshel Sag, Associate Analyst, Moor Insights & Strategy.

TECHnalysis Research

“With the continued growth in PC gaming, the explosion of eSports and the burgeoning interest in virtual reality, the interest in GPUs and PC graphics technology has never been higher,” said Bob O’Donnell, President of TECHnalysis Research. “At the same time, the demands on graphics performance have also never been higher. Offering products that can enable all these applications at mainstream price points, as AMD is doing with their new Radeon RX480,  is a great way to get large numbers of people interested and involved with today’s hottest technologies.”

 

OEMs

Alienware

“Graphics performance is critical for all the exciting things happening in the industry today and we congratulate AMD on the new Radeon™ RX 480; it’s a great combination of price and performance for gamers and VR enthusiasts alike,” said Joe Olmstead, director of product development, Alienware. “Whether dropping this new card into the Alienware Graphics Amplifier today, or configuring an Alienware desktop in the near future, we’re excited for the experiences and choice that this performance card can offer.”

HP

“The Radeon™ RX 480 enables a best-in-class AAA gaming experiences with new levels of performance and efficiency. AMD pushed the limits to deliver an exceptional gaming experience that we’re excited to have integrated in our OMEN gaming portfolio. OMEN by HP delivers the latest in PC innovations, including the hardware to empower gamers everywhere to dominate the competition,” said Kevin Frost, VP & GM, Consumer personal systems, HP Inc.

Lenovo

“From tear-free gaming monitors, to agile gaming laptops, or desktops with premium VR performance, Radeon RX Graphics deliver the ultimate gaming experiences,” Will Fu, Director of Gaming Business Unit, Lenovo.

 

System Integrators

CyberPowerPC

“The Radeon™ RX 480 gives gamers exactly want they’ve been asking for: uncompromising performance and features at an incredible price. CyberPowerPC is constantly pushing the boundaries of gaming, and that’s what we see in the Radeon™ RX 480: next-generation gaming technology that challenges the notion of what a graphics card should be. It is so compelling that CyberPowerPc’s RX 480-based desktop won our first ever Amazon Choice desktop spotlight, coming this August. We applaud AMD for bringing such an innovative product to market, and can’t wait to bring the Radeon™ RX 480 to our customers,” said Eric Cheung, CEO, CyberPowerPC.

 

Add-in Board Partners

ASUS

“ASUS has always been known for gaming innovation, and with today’s launch of the Radeon™ RX 480 that has never been more true. The Radeon™ RX 480 epitomizes gaming innovation with astounding performance in the latest games, stunning new experiences like VR, and a number of future-focused technologies never available before, like 14nm FINFET technology for unbelievable efficiency, support for HDR visuals, and the new Radeon Wattman for incomparable control. When combined with the build quality and cooling solutions ASUS is known for, gamers will enjoy an unbelievable gaming experience from the Radeon™ RX 480,” said Kent Chien, GM of Multimedia BU, ASUS.

GIGABYTE

“GIGABYTE knows what gamers want in a graphics card: more performance, more features, more experiences, and more for their money. The Radeon™ RX 480 delivers more in every way, with leading DirectX® 12 and Vulkan™ gaming performance, premium VR experiences, and future-focused technologies like FreeSync™, HDR support, and Radeon Wattman to push gaming to the next level. Combined with GIGABYTE’s renowned build quality and innovative cooling technologies, the Radeon™ RX 480 delivers everything gamers want and then some,”  Eddie Lin,  Associate Vice President , Gaming Product Business Unit, GIGABYTE.

Sapphire

“Gamers today are clamoring for more: more performance, more features, more experiences, and more for their money. The Radeon™ RX 480 delivers more in a big way, with leading DirectX® 12 and Vulkan™ gaming performance, premium VR experiences never available at this price before, and a number of future-focused technologies that will benefit them in the months and years to come. Combine this with the exceptional build quality and innovative cooling technologies of SAPPHIRE’s NITRO Gaming Series Graphics cards, gamers are getting a milestone product the likes of which hasn’t been seen before,” Adrian Thompson, Marketing VP at SAPPHIRE.

TUL

“The Radeon™ RX 480 is the definitive graphics card, delivering blistering frame rates in the latest DirectX® 12 and Vulkan™ games, incredible premium VR experiences never seen at this price, and display and software technologies that let gamers fine-tune their experience like never before. Paired with TUL’s exceptional build quality and custom cooling solutions, gamers can expect an unparalleled gaming experience with the Radeon™ RX 480,” said Ted Chen, CEO, TUL.

XFX

“For too long mainstream gamers have been left wanting for a card worthy of upgrading to. Today, that card is here in the Radeon™ RX 480, boasting screaming performance in DirectX® 12 and Vulkan™ games, the most affordable solution for premium VR experiences, and display technologies like FreeSync™ and HDR support to push their gaming to the next level. With XFX’s renowned build quality and quiet cooling solutions, the Radeon™ RX 480 delivers on exactly what gamers have been asking for,” said Michael Chiu, CEO, XFX.

 

Channel Partners

InfoCWB Brazil

“We are thrilled to be part of the 14nm revolution. Higher processing and lower power consumption are the new trend and AMD shows they are one step ahead and ready for this new era,” Thiago Ferreira, Product Director at InfoCWB Brazil.

Micro Center

“Micro Center is primed and ready to give gamers what they’ve been craving for months now: The Radeon RX 480, with extraordinary performance and features at an incredible price. For users who have been waiting to upgrade, there’s no better option than the Radeon RX 480, delivering astounding technology and premium VR experiences never before possible in this class of product,” said Kevin L. Jones, Vice President, Merchandising, Micro Center.

Mindfactory

“The Radeon RX 480 delivers on the promise of great gaming at a great price. Flagship-level performance in DirectX 12 and Vulkan gaming, future-focused technologies like HDR, and premium VR experiences haven’t been available at this class of gaming before. We commend AMD for the astounding achievement of the Radeon™ RX 480 and can’t wait to bring it to our customers,” said Georgios Kopanidis, member of the board at Mindfactory, http://www.mindfactory.de/.

Newegg

“Gamers want the latest technology and great performance to enjoy new capabilities like VR. The Radeon RX 480 delivers, and Newegg is ready to put it into gamers’ hands as fast as possible on launch day,” said Merle McIntosh, SVP Sales and Marketing, Newegg.

 

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